Nick Larsen is founder and creative director at Charge Bikes of Frome in the west of England. Charge is a fairly new company, remarkable for many things and not least the fact that all its products are named after something you would normally find in the kitchen. There’s the Juicer (a road bike), the Spoon (a saddle), the Bowl (a pair of handlebars) and of course The Plug, a simple single speed bicycle that launched the company into the big time a few years ago.

Nick talks candidly about the bike industry, his own motivations and inspirations, where future trends are coming from and the potential of the exciting new technology of ‘3D printing’.

This conversation was recorded live at last month’s Bike V Design night at the Design Museum.