More than a few people have raised objections to the way the Mayor of London has, for the relatively modest sum of £5 million a year for 5 years, given Barclays bank the right to paint large swathes of London’s public highway in its corporate shade of blue, have its name emblazoned on street signs and plastered over the 6,000 new hire bicycles that will be hitting the streets tomorrow.
If you sign up for the bike hire scheme (for £45 a year) you’ll get a special key (costing £3) that you will use to release the bikes from their docking stations. Like the streets, the signs and the bikes, the key comes with some Barclays corporate branding. Fortunately, it is rather easy to remove – with just a scouring pad and a little elbow grease. At least you can prevent the corporate takeover of the London’s streetscape from extending into your own pocket.
Photo: Richard Pope (Creative Commons – Attribution | Share Alike)