Scrub away, scrub away, scrub away

More than a few people have raised objections to the way the Mayor of London has, for the relatively modest sum of £5 million a year for 5 years, given Barclays bank the right to paint large swathes of London’s public highway in its corporate shade of blue, have its name emblazoned on street signs and plastered over the 6,000 new hire bicycles that will be hitting the streets tomorrow.

If you sign up for the bike hire scheme (for £45 a year) you’ll get a special key (costing £3) that you will use to release the bikes from their docking stations. Like the streets, the signs and the bikes, the key comes with some Barclays corporate branding. Fortunately, it is rather easy to remove – with just a scouring pad and a little elbow grease. At least you can prevent the corporate takeover of the London’s streetscape from extending into your own pocket.

Before:

London Cycle Hire key

After:

Bye Bye Barclays

Photo: Richard Pope (Creative Commons – Attribution | Share Alike)

  • http://prj45.blogspot.com/ prj45

    Yay!

  • Garry

    SO how are you going to remove the ‘Chubb’ off you other keys and the ‘Apple’ off of your computer?

  • ubercurmudgeon

    Out, damned spot! out, I say!

  • ubercurmudgeon

    Boris has defended the Barclays involvement:

    http://www.bbc.co.uk/news/uk-10821751

    Apparently Barclays have “stepped up to the plate” to “do something for wider society.” So it is charity then. Funny, when people solicit for charitable donations on the street, they usually give you a sticker with their logo on it for you to wear on your lapel, if you wish. Not the other way round.

  • Ray

    http://www.youtube.com/watch?v=YSSpugVNQD4

    Thanks for the X-Ray Spex reference.

  • Tom

    Regarding the Apple logo comment, they made the products not sponsored them. There is a difference.