Contemporary bike culture is blossoming into a mesmerising kaleidoscope of bicycle-related art, craft and graphic design. Small artisans are leading the way while big brands try to cash in on the action. Alice Marsh of Bike V Design leads a discussion recorded in front of a live audience at the Victoria and Albert Museum, bringing together a panel that includes Tom Donhou, a former product designer turned bicycle frame-builder, the founders of The Ride Journal and Boneshaker magazine and James Greig, a graphic designer and author of the Cycle Love blog.

Photo credit: V&A Friday Late

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